With prices starting within the $25-$35 vary, it places Pandora throughout the attain of most consumers’ wallets and its expansive range of charm designs assures there’s something within the assortment for everybody. This is its omnichannel technique, anchored by its almost 7,000 bodily retail touchpoints, including 1,423 Pandora-owned concept shops and 5,348 other points of sale. Overall, Pandora direct-to-consumer retail accounts for 68% of sales – 42% in Pandora bodily shops and 26% by way of its online stores.
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